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Warlord
post Jan 1 2011, 10:57 PM
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Sorry I'm late, time difference is a bitch.

Dong Hyun Kim versus Nate Diaz is in round 3 right now.
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AussieLad
post Jan 5 2011, 02:28 AM
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Personally i am glad that a quality fight ppv'd regardless of the name value of the fighters. Name value marketing is what led to boxing going down the shit hole, with one big name happy to fight scrubs for mega $$$

People will buy it anyway. If you have a quality product, it should be promoted as such. Self fulfilling prophecy. They put on a good fight, they are promoted as a main event, eventually the public will accept that these guys belong as the headline

The ufc knows how to market its fighters
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Warlord
post Jan 6 2011, 12:10 AM
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QUOTE (AussieLad @ Jan 5 2011, 03:28 AM) *
Personally i am glad that a quality fight ppv'd regardless of the name value of the fighters. Name value marketing is what led to boxing going down the shit hole, with one big name happy to fight scrubs for mega $$$

People will buy it anyway. If you have a quality product, it should be promoted as such. Self fulfilling prophecy. They put on a good fight, they are promoted as a main event, eventually the public will accept that these guys belong as the headline

The ufc knows how to market its fighters

I don't pay for any of them, so it doesn't matter a damn bit to me personally. But if Dana White were really interested in helping MMA grow, he would put fights like those on TV for free and expose these lesser known fighters to a wider audience and get them some exposure before trying to herd them onto the big stage. Just my opinion.

Running the amount of shows he is running, he's already risking market saturation. When you put cards on like that, it only expounds the problem. And there aren't many people willing to plunk down $60 on a card featuring fighters they've never heard of, or barely heard of, because they think it may turn out to be a solid match.

As an side, name value marketing isn't what led boxing down the shit hole it is in. Piss-poor match-making and matching up stars against scrub fighters that no one has ever heard of and charging $60 for it is what has led boxing into the shit-hole it is in, not to mention shitty under-cards and pussy-ass fighters ducking top opponents in a plethora of ways.

In fact, I would argue boxing's only saving grace has been name value marketing. Ali, Tyson, Gay La Hoya, and Pacquiao have kept boxing alive precisely because you can/could sell any fight they are in based on name value alone.
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AussieLad
post Jan 6 2011, 02:09 AM
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QUOTE (Warlord @ Jan 6 2011, 06:10 AM) *
As an side, name value marketing isn't what led boxing down the shit hole it is in. Piss-poor match-making and matching up stars against scrub fighters that no one has ever heard of and charging $60 for it is what has led boxing into the shit-hole it is in, not to mention shitty under-cards and pussy-ass fighters ducking top opponents in a plethora of ways.

In fact, I would argue boxing's only saving grace has been name value marketing. Ali, Tyson, Gay La Hoya, and Pacquiao have kept boxing alive precisely because you can/could sell any fight they are in based on name value alone.


And what do you think allows them to get away with shit under cards, ducking fighters, and matching guys vs scrubs. Name value dictates a fighters purse. Few fights generate enough dollars to cover 2 names, so we get a name vs a scrub. It also allows guys to duck legit challenges by saying that the other guy isnt a big enough draw. Even if the fighter wants the dangerous fights, his promoter see's him as a cash cow which must be protected from themselves. Then these fuckers get an overblown sense of their own self worth, greed sets it, and so they funnel all the revenue into the name guys purse, leaving little left over for a quality undercard.

Selling fights based on one guys name (ala pac, floyd, tyson, etc) is a short sighted strategy. The headline fight rarely lives up to expectations, and the public walks away having watched a shitty undercard, and a main event that failed to live up to expectations. The problem is this has become the norm, rather than the abhorent exception, and so boxing fans seem to have just accepted thats the way it is. Fuck that shit

Selling consistently high quality fights, from the undercard to the main event regardless of name recognition, is the only legit long term strategy.

I do agree the UFC is in danger at the moment of market overload, with sometimes 2 or more ppv's a month. And the addition of the lighter weight divisions once reserved for the WEC will no doubt mean more ppv's. Luckily they have alot of potential quality match ups in these lower divisions
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Warlord
post Jan 6 2011, 02:48 AM
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QUOTE (AussieLad @ Jan 6 2011, 03:09 AM) *
Selling consistently high quality fights, from the undercard to the main event regardless of name recognition, is the only legit long term strategy.

Agreed. In theory. But the new fan base you are trying to bring in is not going to lay down $60 for a PPV featuring fighters they've never heard of.

The real long-term strategy is built on brand awareness. But again, brand awareness cannot be built on pay TV. You've got to build this organization up, and these fighters, and you have to do it on free TV. It is no coincidence that the UFC's success began on Spike TV (free TV), thanks to a reality show called The Ultimate Fighter. It is also no coincidence that the UFC's biggest stars were:

1.) All featured on The Ultimate Fighter, a reality TV show that introduced them to a mass audience.
2.) Were already stars previously, whether they be sideshows like Brock Lesnar and Kimbo Slice, or MMA legends who became stars in Japan (on Free TV), such as Wanderlei Silva, Mirko Cro Cop, and Mauricio "Shogun" Rua.

In conclusion, building a company around one or two select stars is, indeed foolish. But thinking you will build a company on no-name fighters and charging money for it is equally foolish.

Brand awareness and fighter awareness is the only thing that will bring in new fans. Quality fights is what keeps them there.
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Posts in this topic
- Warlord   UFC 125   Jan 1 2011, 10:57 PM
- - Warlord   Seems Diaz was behind on the cards, but he came on...   Jan 1 2011, 10:59 PM
- - Warlord   Dong Hyun Kim takes it 29-28 on all 3 cards. Gay ...   Jan 1 2011, 11:00 PM
- - Warlord   Dong Hyun Kim needs to work on his mic skills. ...   Jan 1 2011, 11:04 PM
- - Warlord   Thiago Silva vs. Brandon Vera up next. Yawn.   Jan 1 2011, 11:06 PM
- - Warlord   Thiago Silva dominates the 1st. Some good ground ...   Jan 1 2011, 11:18 PM
- - Warlord   Silva wins round 2 of this love-fest with a lot of...   Jan 1 2011, 11:24 PM
- - Warlord   Silva bitch-slapping Vera in the 3rd. Literally. ...   Jan 1 2011, 11:31 PM
- - Warlord   Leben versus Stann up next. Should be decent, Leb...   Jan 1 2011, 11:34 PM
- - Warlord   Leben get stopped. Wow. I was just about to post...   Jan 1 2011, 11:48 PM
- - Warlord   Edgar versus Maynard up next. Dana White ought to...   Jan 1 2011, 11:56 PM
- - Warlord   Maynard ROCKED Edgar, but Edgar survives. So far.   Jan 2 2011, 12:06 AM
- - Warlord   Maynard rocks Edgar again, but I think he's sh...   Jan 2 2011, 12:07 AM
- - Warlord   Good first round. Edgar started to land some dece...   Jan 2 2011, 12:10 AM
- - Warlord   Beautiful slam by Edgar! Landed some nice sho...   Jan 2 2011, 12:15 AM
- - Warlord   Close 3rd, judges will give it to Maynard for the ...   Jan 2 2011, 12:22 AM
- - Warlord   Edagr wasting a TON of energy trying for a pointel...   Jan 2 2011, 12:23 AM
- - Warlord   Edgar trying to take Maynard's back, but they...   Jan 2 2011, 12:24 AM
- - Warlord   Maynard keeps checking the clock. Not good. He...   Jan 2 2011, 12:26 AM
- - Warlord   Edgar takes the 4th. It is most likely 2-2 at thi...   Jan 2 2011, 12:28 AM
- - Warlord   Close, close 5th. I'd hate to be a judge. Th...   Jan 2 2011, 12:34 AM
- - Warlord   Draw.   Jan 2 2011, 12:35 AM
|- - EAlbian   QUOTE (Warlord @ Jan 2 2011, 01:35 AM) Dr...   Jan 3 2011, 04:39 PM
- - Warlord   Both fighters disappointed. Maynard admits he gas...   Jan 2 2011, 12:40 AM
- - AussieLad   That wasnt a bad card at all. What are you on abou...   Jan 2 2011, 08:32 PM
|- - Warlord   QUOTE (AussieLad @ Jan 2 2011, 09:32 PM) ...   Jan 5 2011, 12:27 AM
- - AussieLad   Personally i am glad that a quality fight ppv...   Jan 5 2011, 02:28 AM
- - Warlord   QUOTE (AussieLad @ Jan 5 2011, 03:28 AM) ...   Jan 6 2011, 12:10 AM
- - AussieLad   QUOTE (Warlord @ Jan 6 2011, 06:10 AM) As...   Jan 6 2011, 02:09 AM
- - Warlord   QUOTE (AussieLad @ Jan 6 2011, 03:09 AM) ...   Jan 6 2011, 02:48 AM


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