Replies

[Dolimite]

The Superbowl brings millions upon millions of viewers. The halftime show, commercials and of course the game (GO 9ers). What better way for Golden Boy and Mayweather Promotions to announce the lineup for May 4th? I think Ellerbe and the gang may be thinking about doing this. Mayweather is known for announcing his fights on the heels on major sporting events so why not on the biggest sporting event in America? I think it would be awesome publicity. Any thoughts?

[mrchitown]

Stop lying Dolomite, I know you read this lol

http://espn.go.com/blog/dan-rafael/post/_/...r-deal-drags-on

It make sense from a marketing and a financial aspect, the viewers during Super Bowl weekend is a target demographic and also, Mayweather and his team like to say his fights are events and that their the Super Bowl of boxing. I'd be surprised if there wasn't an announcement at or around that time

Plus, GB the rumors are that Canelo won't fight on Mayweather's undercard unless he gets a guarantee that Floyd is his next opponent, I read where GB said earlier this month that they wouldn't finalize Canelo's next opponent until the end of January. I kinda knew then this would drag out the way it has

I work in marketing and PR and it makes perfect sense. His PR is Swanson Communications and their one of the best around, what ever avice he's getting I'm sure it's great

[OneOne]

Stop lying Dolomite, I know you read this lol

http://espn.go.com/blog/dan-rafael/post/_/...r-deal-drags-on

It make sense from a marketing and a financial aspect, the viewers during Super Bowl weekend is a target demographic and also, Mayweather and his team like to say his fights are events and that their the Super Bowl of boxing. I'd be surprised if there wasn't an announcement at or around that time

Plus, GB the rumors are that Canelo won't fight on Mayweather's undercard unless he gets a guarantee that Floyd is his next opponent, I read where GB said earlier this month that they wouldn't finalize Canelo's next opponent until the end of January. I kinda knew then this would drag out the way it has

I work in marketing and PR and it makes perfect sense. His PR is Swanson Communications and their one of the best around, what ever avice he's getting I'm sure it's great

It does NOT make perfect sense. The Super Bowl is the most hyped and most covered sports event in the world. It literally overwhelms everything else that is going on at the same time. Trying to get media attention for a May boxing event during the last few days before the Super Bowl is a waste of time. What little may be written or reported will be lost in a sea of NFL hype. No one wants to hear about a fight that is three months away when it's the day before the Super Bowl.

And Swanson is NOT Canelo's PR. Swanson is Golden Boy's PR, so Swanson helps publicize Golden Boy fights, including Canelo fights.

[mrchitown]

It does NOT make perfect sense. The Super Bowl is the most hyped and most covered sports event in the world. It literally overwhelms everything else that is going on at the same time. Trying to get media attention for a May boxing event during the last few days before the Super Bowl is a waste of time. What little may be written or reported will be lost in a sea of NFL hype. No one wants to hear about a fight that is three months away when it's the day before the Super Bowl.

And Swanson is NOT Canelo's PR. Swanson is Golden Boy's PR, so Swanson helps publicize Golden Boy fights, including Canelo fights.

I have 9 yrs of marketing and PR experience, I think I know what qualifies as what would be a great marketing strategy as I've been putting together marketing plans for companies like Pepsi, Armani Exchange, etc. I also disagree with your claim that the fight would get little attention, just because you don't like it doesn't mean a majority's of people wouldn't. He used this strategy before when the Super Bowl was in Indy and the people flocked to him at the festivities that week

Oh and I DID NOT say Swanson was Canelo's PR rep, she does GB but she also works with Floyd outside of the fights he has with GB fighters. Do the research

This post has been edited by mrchitown: Jan 24 2013, 04:20 PM