QUOTE (MaxPayne @ May 10 2013, 06:54 AM)
For Floyd, it doesn't really matter. He'll make his $30 + million base + % of PPV revenue (and other revenue streams) that is going to give him anywhere from $50 million to $70 million per fight, regardless of opponent.
For Showtime though, heads are going to roll.
I'm going to turn into a corporate tool for a few moments here:
With Pacquiao's devastating KO loss. the entire boxing "market" was shaken up, in a bad way, as far as overall valuation is concerned. The idea that Pacquiao was a mythical figure who would supposedly knock the loud-mouthed, cocky black man called Mayweather was enough to draw in a sea of "casuals".
These "casuals", reviled as they are by hardcore boxing fans, are critical for pushing PPV buys past the 750,000 and 1 million buy rates. It simply doesn't happen without them, especially in the era of livestreaming practically anything.
The deal that was given to Floyd was based off a boxing "market valuation" that assumed that nothing would change post Pacquiao KO loss to Marquez. This was a horrific mistake from an analysis standpoint.
Yes, it's possible that Pacquiao will go on a string of KO victories, but his sheen of invincibility has been removed. Ergo, the genuine hope that people had that this was the guy who could beat Mayweather is largely gone.
With that, it's back to the days of sub 1 million PPV buys for all but a few PPV fights.
Floyd Mayweather alone cannot sell a PPV fight. He needs a dance partner who is of a different race and has a style that is crowd-friendly. Floyd isn't a knockout artist. He's not someone who inspires fear. He's a skilled technician.
What also doesn't help is his new, lower key persona. People don't want to watch this version of Floyd where he's essentially caught the Holy Ghost.
People need to hate him to buy PPV's that he is on. They want to see him coon and wild out. They want to see him flashing the bling, going to strip clubs, being loud and brash and being every single caricature or stereotype that is out there as far as black men go. That's what feeds the hate and that's what ultimately fuels PPV buys.
But Floyd won't do that, and neither does he have to. So with the exception of Canelo, expect PPV buy figures that are much lower than what we've seen historically. It's the new reality.
this more or less says defines the current situation to a T