Earlier today, renowned rapper, actor, entrepreneur and now boxing promoter 50 Cent announced that his energy drink, SK Energy, has become an official sponsor of undefeated WBC middleweight champion Julio Cesar Chavez Jr. ahead of his upcoming September 15th title defense against middleweight king Sergio Martinez. "Viva julio is a STREETKING don't miss him sept 15 Chavez is no joke," 50 Cent would post on his official Twitter page, along with a picture of Chavez Jr. wearing an SK Energy hat.
Although official details have yet to be revealed, FightHype has been informed that Chavez Jr. will be wearing an SK Energy patch on his shorts during the fight. Partnering with the United Nations World Food Programme (WFP), 50 Cent is on a mission to to feed one billion people. Available nationwide in hundreds of retailers, every SK Energy shot sold provides a meal to a hungry child in Africa. To date, they have funded well over 3.5 million meals. The sponsorship of Chavez Jr. through the biggest fight of his career will no doubt help increase awareness of the SK Energy cause in the Hispanic community.
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