It wasn't that long ago when Jon Jones burst onto the scene, wowing audiences with his amazing skills. Last year, he stepped up to the plate to replace an injured Rashad Evans and ultimately captured the UFC Light Heavyweight title. He went on to fight a total of four times that year. If that wasn't enough, he turned on training partner Rashed Evans to please the UFC and give them a grudge match worthy of a massive pay-per-view. Now, just because he doesn't want to fight on 8 days notice, he's the bad guy.
If there's anything Jon Jones should learn, it's not to say no to Uncle Dana. Will this effect his image? Probably. This may have sealed the deal to making Jones one of the most hated champions of all time, especially given White's comments about him being the first champion to ever turn down a fight. Perhaps Jon Jones should consider embracing that role. Turning heel can be just as effective when it comes to making people tune in. After all, it worked for Floyd Mayweather. In fact, if he really wants to raise eyebrows, maybe he should link up with Mayweather and The Money Team. Who knows, maybe he'll enjoy it.