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MAYWEATHER PROMOTIONS RETAINS THE SERVICES OF PINTA TO EXPAND REACH INTO HISPANIC COMMUNITY

By Press Release | August 06, 2014
MAYWEATHER PROMOTIONS RETAINS THE SERVICES OF PINTA TO EXPAND REACH INTO HISPANIC COMMUNITY

Mayweather Promotions is pleased to announce that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community. Pinta targets general market consumers in diverse communities, first-generation Hispanics nationwide, and U.S.-born, English-dominant and fully-acculturated Latinos.

Pinta, which means "paint" in Spanish, has offices in Miami, New York, and Los Angeles and will offer a wide array of services to reach this key audience through public relations, digital, social, research, grassroots, and experiential strategies. Their immediate responsibilities will be to assist with media outreach for two upcoming action packed events that are scheduled to take place in the near future. The first event will be headlined by J'Leon Love with Badou Jack in the co-main event on August 30 at The Pearl at The Palms Resort & Casino Las Vegas, subsequently followed by the promotion of "Mayhem: Mayweather vs. Maidana 2 which will take place on September 13 at the MGM Grand in Las Vegas."

"We are fully aware of the importance of the Hispanic market and we want to go that extra mile and make sure that we pull out all the stops for our events," said Leonard Ellerbe, CEO of Mayweather Promotions. "We look forward to integrating Pinta's expertise with our already established and ongoing marketing efforts in order to reach as broad an audience as possible to make our promotions a great success."

The company will also help Mayweather Promotions on future boxing shows as they continue their growth as a premier sports and entertainment company.

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