Alchemist Management, a management, promotion, marketing and brand-building firm for MMA fighters today has launched a new clothing line called Alchemist Clothing (www.alchemistclothing.com). Alchemist Clothing follows the successful opening of MC Hammer's Alchemist Management in July.
The colorful new lifestyle clothing line is based on the premise that there are no limits to greatness when an individual has a committed focus, determination and dedication to accomplishing the goal at hand. Three-time Grammy Award-winner and Alchemist Management CEO MC Hammer provided input as to the direction and design of Alchemist Clothing products based on his more than three decades of experience in the entertainment business.
"MMA is the fastest growing sport on the planet and its fans share a unique style and lifestyle," said MC Hammer. "Alchemist Clothing captures that sense of style and will appeal to the vast demographic that is so passionate about MMA and style in general."
The T-shirt line consists of both men's and women's styles and designs. Prices for Alchemist Clothing will start at $24.00. At launch, all Alchemist Clothing items are available for purchase via the company's official website at www.alchemistclothing.com or other online retailers such as www.mmawarehouse.com.
Alchemist Clothing launches with a Signature Series shirt contract with veteran middleweight contender Nate "The Great" Marquardt. His official "walkout shirt" will debut tonight during UFC® Fight Night in Austin, Texas. Marquardt's walkout shirt is available for purchase at the Alchemist Clothing website.
"This is the first step in the expansion of Alchemist as a lifestyle brand," said Alchemist Management President Lex McMahon. "These fashion-forward shirts have an appeal beyond the MMA cage and will be at home in the hottest clubs and restaurants."
Alchemist Management launched in July with a stable of 10 MMA fighters and has since signed heavyweight contenders Brendan "The Hybrid" Schaub and "Stefan Skyscraper" Struve. Along with the launch of the clothing line, Joe Cohen has been added to the company's executive team as Vice President of Designs and Operations at Alchemist Clothing. Cohen was the lead designer of Marquardt's walkout shirt for tonight's main-event fight.
Alchemist Clothing draws on MC Hammer's roots in music and sports to create a new lifestyle brand that appeals to the masses. Capitalizing on MC Hammer's industry relationships, Alchemist Clothing is well positioned to expand into music to collaborate with popular artists.
In addition to Joe Cohen, Alchemist Clothing will be run by its parent company Alchemist Management and its executives including CEO MC Hammer, President Lex McMahon and Vice President of Business Affairs and General Counsel Nima Safapour. For more information, please visit the official company website.